Against the backdrop of the continuous launch of new smartphones and the rapid development of the mobile Internet, people are increasingly favoring smartphones due to their portability and mobility in daily life. It can be said that smartphones are gradually replacing computers. With the popularization of smartphones, mobile phone users have surpassed desktop computer users, making smartphones the primary Internet access terminal for netizens in China. This has led to an increasing shift of traffic to the mobile terminal. As the number of users accessing via mobile terminals continues to grow, mobile website construction has become a prevailing trend for small and medium-sized enterprises (SMEs) in their website development efforts. Building a mobile website has become an indispensable path for enterprises to seize market competition in the mobile Internet era. In fact, this is not only the future development trend of the Internet but, more importantly, mobile website construction holds enormous potential commercial value. Sailfish Technology believes that seizing the opportunity in the mobile Internet is crucial for enterprise development. Nowadays, more and more enterprises are building mobile websites, but what is the potential value of mobile website construction? Sailfish Technology, which specializes in customized website construction, micro-website construction, and mobile website construction, will answer this question as follows:

From the perspective of consumers, integrating customers’ needs with the advantages of enterprise products allows for precise targeting of customer groups. By flexibly utilizing advertising and marketing methods, enterprises can reduce operation costs while increasing the profit margin of their products. Compared with other advertising media, the cost of a mobile website is extremely low. A mobile website is similar to a business card in interpersonal communication today. When building a mobile website, enterprises can shape a good corporate image by showcasing their competitive and distinctive products on the site. Through a unified backend with the official website, updated information on the official website can be synchronized to the mobile website in a timely manner, saving time and effort as well as a large amount of labor and printing expenses, thereby significantly reducing enterprise operation costs.

While having an official website, enterprises also need to build a mobile website, which is more conducive to showcasing corporate style, spreading corporate culture, establishing a corporate image, and expanding corporate visibility to mobile Internet users from multiple aspects. During mobile website construction, enterprises integrate their core content with page design styles, using basic elements such as fonts, colors, and graphics to create an exquisite, concise, and elegant interactive mobile website that is easy for mobile Internet users to browse. By building a mobile website with low cost and high promotion efficiency, enterprises can establish a good corporate image in the minds of mobile Internet users and provide them with a good user experience. Not only external personnel but also internal employees can conveniently and quickly learn about the company’s latest developments through the mobile website, facilitating online communication with potential customers and bringing more cooperation and development opportunities to the enterprise.

For a long time, website construction has formed a fixed concept: traditional enterprise websites are platforms for displaying products and a way to promote corporate culture using websites in the mobile Internet era. In contrast, most mobile websites were previously entertainment-oriented. With the popularization of smartphones and the maturity of mobile website construction technology, mobile website construction has naturally integrated into enterprises’ informatization construction. By relying on the mobile Internet era and building mobile websites, enterprises can open up real-time information communication channels with customers and maximize the value of mobile websites.

Similar to traditional websites, enterprise mobile websites are platforms for displaying corporate culture and products to mobile Internet users, and serve as a fast channel for users to obtain enterprise updates and product information. Potential customers can access more detailed information they need through mobile websites, which improves information transmission efficiency. Additionally, the online customer service consultation function on mobile websites enhances user experience under the new mobile Internet marketing model. By building a mobile website, enterprises can deliver product and service information to mobile Internet users anytime and anywhere via mobile clients, thereby improving their market competitiveness.